Privacy Policy — 777ay

Information We Collect

777ay collects personal information in the following categories to provide you with a safe, personalised, and compliant gaming experience on our platform.

Account Registration Data

When you create a 777ay account, we collect:

• Full name, username, and date of birth (to verify you are 21 years or older)
• Email address and mobile number (for account verification and communication)
• Residential address (city, district — e.g. Dhaka, Chittagong, Sylhet, Khulna)
• National ID or passport number when identity verification is required

Financial and Transaction Data

To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard, we collect and store:

• Mobile wallet numbers (bKash, Nagad, Rocket account identifiers — not full wallet PINs)
• Transaction amounts, dates, and reference IDs in Bangladeshi Taka (৳)
• Partial card details (last 4 digits only) for Visa and Mastercard — never full card numbers

Technical and Usage Data

We automatically collect certain technical data when you access 777ay, including your IP address, device type (Android or iOS phone), browser version, operating system, and session activity logs such as games played, bets placed, and pages visited. This helps us improve platform performance and detect unusual account activity in real time.

How We Use Your Information

777ay uses your personal data only for legitimate, clearly defined purposes. We do not use your data in ways that are incompatible with the purposes described below:

• To create and manage your 777ay account and verify your identity (KYC compliance)
• To process deposits and withdrawals in BDT via bKash, Nagad, Rocket, and other accepted payment channels
• To deliver customer support and respond to queries submitted via email at [email protected]
• To personalise your experience — such as showing cricket betting offers relevant to BPL or T20 events
• To detect and prevent fraud, money laundering, and other illegal or suspicious activity on the platform
• To send you relevant promotions, bonuses, and platform updates — only when you have opted in to marketing communications

Sharing Your Information

777ay does not sell, trade, or rent your personal information to any third party. We may share data in a limited number of controlled circumstances, described below.

Service Providers

We engage trusted third-party service providers to support platform operations — including payment processors for bKash, Nagad, and Rocket; game content providers such as Pragmatic Play, Evolution Gaming, and Spribe; and technical infrastructure partners. These providers process data only under strict contractual obligations and are prohibited from using your data for their own purposes.

Legal and Regulatory Requirements

We may disclose your information when required to do so by applicable law, court order, or regulatory authority, including obligations related to anti-money-laundering (AML) and responsible gaming compliance. In all such cases we disclose only the minimum information necessary.

Business Transfers

In the event of a merger, acquisition, or sale of all or part of 777ay's business, your personal data may be transferred to the successor entity. You will be notified of any such change via the email address on your account, and this Privacy Policy will continue to apply unless you are informed of an update.

Cookies and Tracking

777ay uses cookies and similar technologies to ensure the platform functions correctly and to improve your experience. We use three main categories of cookies:

• Essential cookies — required for login sessions, security tokens, and core platform functionality; these cannot be disabled
• Analytics cookies — help us understand how players use 777ay so we can improve navigation and game discovery
• Preference cookies — remember your language setting and display preferences across sessions

You can manage cookie preferences through your device browser settings. Note that disabling essential cookies may prevent certain features of 777ay from working correctly on your phone or tablet.

Data Security

777ay implements a multi-layered security architecture to protect your personal and financial data. This includes 256-bit SSL encryption for all data transmitted between your device and our servers, secure storage with access controls, regular security audits, and real-time intrusion detection systems. Our platform is designed and maintained to meet industry-standard security benchmarks for online gaming environments.

While we take every reasonable precaution to safeguard your data, no online transmission or storage method is completely infallible. If you suspect any unauthorised access to your 777ay account, please contact our support team immediately at [email protected].

Data Retention

We retain your personal data for as long as your 777ay account remains active, or for as long as is necessary to fulfil the purposes described in this policy. For financial transaction records, we typically retain data for a minimum period consistent with applicable financial compliance and audit requirements.

If you close your 777ay account, we will delete or anonymise your personal data within a reasonable timeframe, unless we are legally required to retain certain records longer. Anonymised aggregate data (with no personally identifiable information) may be retained indefinitely for statistical and analytical purposes.

Your Rights

As a user of 777ay, you have the following rights regarding your personal data. To exercise any of these rights, contact us at [email protected] and we will respond within a reasonable period.

• Right of access — you may request a copy of the personal data 777ay holds about you
• Right to rectification — you may ask us to correct inaccurate or incomplete personal data
• Right to erasure — in certain circumstances you may ask us to delete your personal data (subject to legal retention requirements)
• Right to restriction — you may ask us to restrict how we process your data while a query or complaint is being resolved
• Right to withdraw consent — if processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing

Third-Party Links

777ay's platform may occasionally reference or display content from third-party game providers such as Pragmatic Play, Evolution Gaming, Spribe, Ezugi, and Microgaming. These providers operate their own privacy practices, which are independent of 777ay's policy. We encourage you to review the privacy policies of any third-party service whose content you access through our platform.

Age Restriction and Children's Privacy

777ay is strictly an adult platform. Our services are intended exclusively for individuals who are 21 years of age or older. We do not knowingly collect personal information from any person under 21. If we become aware that a user under the age of 21 has registered on our platform or provided personal data, we will immediately suspend the account and delete the associated data.

Parents or guardians who believe a minor has used our platform or shared personal data with us should contact [email protected] immediately so we can investigate and take appropriate action without delay.

Payment Data Handling

All financial transactions on 777ay — whether via bKash, Nagad, Rocket, Upay, Visa, or Mastercard — are processed through encrypted, secure payment pipelines. 777ay does not store full card numbers, full bKash PINs, or full banking credentials on its servers. Payment data is tokenised and handled according to applicable payment security standards.

If you notice any unauthorised transaction in BDT (৳) on your account, report it immediately by emailing our support team. We investigate all such reports as a high-priority matter and work to resolve them as quickly as possible.

Changes to This Privacy Policy

777ay reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the 'Last Updated' date at the top of this page and, where appropriate, notify you by email or through a notice on the platform. Your continued use of 777ay after any changes are posted constitutes your acceptance of the revised policy.

We encourage you to review this Privacy Policy periodically to stay informed about how 777ay protects your data. If you disagree with any update, you should stop using the platform and contact our team to discuss your options, including account closure.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777ay handles your personal data, our dedicated support team is ready to assist you.